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Finding the Best Web Host For Your Home Business

In this Internet era, every small business needs web presence in order to reach out to a significant audience. The Internet is where public exposure is and it is one of the essential tools for marketing. Choosing the right business hosting plan for your company website is the ground work that you need to do to get your website up and running and reaping the benefits that the internet has to offer.

There are so many business hosting plans in the market that are offering similar benefits that they usually leave shoppers confused and undecided.

What do most business web hosting plans offer?

These plans generally offer higher bandwidth and more web space in order to cater to the larger amount of traffic and the expected multimedia files that need to be hosted on a business website. They also offer sufficient number of MySQL databases to support storing of your customer data and shopping cart information. Companies such as Inmotion, Hostmonster and Bluehost are some of the popular web hosting companies for businesses.

What to look out for when finding the best web host for your home business?

Though there are a number of factors to consider depending on the type of website you will be running, below are general parameters to look for when choosing the right web host.

Lots of Bandwidth: Bandwidth is the amount you have available to transfer web pages from the web server to the browsers of visitors to your site. As a business, you will intend to have many visitors to your site, and that requires a lot of bandwidth. Even more so if you site offers audio and video downloads.

Uptime: Choosing a business web host that guarantees uptime is also an essential requirement for business websites. Having even one day of downtime can mean thousands of potential visitors lost, and this can adversely affect the business. So you will want to make sure that the company offers the lowest guaranteed downtime. 99.9% uptime is one of the features offered by web hosting companies nowadays. Find out how true their claim is by asking what they actually do to maintain that 99.9% uptime.

Speed: The speed determines how fast your visitors can access your website. Find out the type of hardware they use for their servers what kind of speed they guarantee. The best web host for businesses will have optimal speed to ensure that your visitors will not have to wait for your web pages to load, or they’ll leave your site halfway.

Cost: No doubt cost is also an important factor to consider, as it ultimately affects the company’s profit margin. The cheapest plan available will not help a business to run properly, and the most expensive plan doesn’t necessarily mean that it’s the best. Go for the best plan that you can get within your budget.

Customer Support: Last but not least, this is one of the most important factors you need to not only read reviews on, but also test out yourself by calling their hotline if possible before purchasing. Every web hosting company nowadays will claim that they have 24/7 customer support, but chances are you may be put on hold throughout if you try calling them late at night, or during the weekend. Online reviews can help in your research as well. Trust me, running a web site and solving technical issues is in most cases not a smooth journey, and you would need the type of technical support that is always ready to help solve problems with minimal turnaround time.

Choosing the best business hosting plan can make a great deal of impact on the success of your online business. A website that doesn’t suffer downtime will keep your business uninterrupted and your precious time will not be consumed by fixing errors.

3 Marketing Tips For Your Local Business

You must develop a professional web presence for your business if you want to grow and stay competitive in your marketplace. If you have a business and are not on the web, your competitors will thank you. In today’s market the most popular and widely used advertising and marketing source is the internet. Over 85% of our population goes to Google before utilizing any other source of information. Without a web presence your customers are looking at your competitors instead of you. A web presence is necessary for any local business, there are a variety of websites, styles, colors and prices available. A prudent business owner will shop around to find the best deal for their business.

Let social media marketing work for you. In addition to developing a web presence additional measures are necessary in order to capture a significant market share. The businesses that are prosperous in this economy are the ones using the most cost effective and innovative ways of marketing to their customers. It is imperative to maintain a relationship with your current customers, the easiest way of doing this is by using social media sources like Facebook and Twitter. With a medium like Face Book it is possible to stay in constant contact with your customers, offering daily or weekly specials or other incentive to purchase. Over 50% of North America spends on average of 55 minutes per day on Face Book, your customers are already there, why not use it to your advantage. It will always be easier to sell to your current customers as opposed to finding new ones.

Combine age old marketing principles with internet marketing and you will prosper. Businesses that combine marketing strategies that have been around for decades like direct marketing and combine it with email marketing or telemarketing and other internet related strategies will find themselves prospering even in an economy such as ours. By combining both long time marketing practices like direct marketing and newer strategies like social media you can get the best from both worlds.

It is important to evolve as markets change and grow thus staying in touch with our customers and potential customers.

There are many methods available to business owners to market their businesses to their respective markets. Businesses that utilize internet marketing to their advantage will corner their respective markets and grow their businesses to become more than just a dream but a viable future.